barua builds a profile from what each customer does on your website or app. When it can help, it writes that person the email that gets them unstuck.
You open every letter you get. When did you last open every email?
Everyone on your list gets the same subject line on the same Tuesday. It goes out whether they left a full cart yesterday or haven't visited since March. Customers notice, and the open rate shows it.
The "marketing automation" you can buy today automates the sending. The marketing itself, every subject line and every journey, is still you, by hand, at 11pm. barua does the part they left out: it writes to one person at a time, from what that person actually did. No journey builder, no campaign calendar.
Each is composed for a single customer, from that customer's own activity, in your voice and their language. You review them all until they earn auto-send. Names invented, situations real.
Hi Marte,
The charcoal wool base layer is still in your cart, size M. Before you decide: it runs a size big. If you're usually between S and M, take the S.
Exchanges are free either way, so a wrong guess costs you nothing but a few days.
Best,
Ida at Northtrail
Hi Jonas,
You set up your site on Monday and stopped at the domain step. Fair enough. DNS is nobody's favorite part.
It's two records. I've written them out for your registrar here, copy-paste ready. Five minutes and you're live.
Best,
Pagevik
No event taxonomy, no tagging plan, no fields to map. The snippet picks up pages, clicks, and products from the markup your site already publishes, so the profiles start filling the hour you paste it.
One script tag, and capture starts. It reads the product markup and cart events your site already publishes, so every visitor becomes a profile of what they actually did.
barua drafts it from your site's own logo and colors. Forward any email you've ever sent, and its exact layout becomes your template.
When there's something useful for one specific person, the message gets drafted (email today, SMS next). You review every draft until it earns auto-send, and a plain-text playbook you can edit steers what gets encouraged.
Most email tools are paid to send more. barua decides whether to send at all, and "no" is a normal answer, logged with a reason. A customer who hears from you twice a year, both times usefully, opens both. That's the whole bet.
Hard caps back it up: one email per person per two weeks, suppression lists honored, one-click unsubscribe on every send.
Keystrokes and personal text are masked before anything leaves the visitor's device. What they typed never reaches our servers.
All data stays in EU regions. Raw session data expires after 30 days; only the distilled profile remains.
Profiles are built from your site alone. No cross-site tracking, and nothing shared with data brokers. Your customers stay yours.
Draft-review mode first: you read everything barua writes before it sends, and the 20% holdout proves what it moved. If that sounds like your kind of marketing, write us. It's an inbox, and a person answers.
Get early access